build lasting strength and confidence with consistent training, habits and programs tailored to you and your lifestyle.

Personal Training and Online Coaching.


whether you train at the gym or from home, every program is built on simple, smart strategies that match your goals. whether it’s building muscle, moving without pain, staying consistent, or just feeling better day to day, you’ll have the tools and habits to persevere. with bfg.coaching, in person or online, you’re supported by someone who genuinely cares and wants to see you achieve sustainable results.

coaching principles

bfg.coaching is based on what has proven to work; a structured, clear plan that is easy to understand. each program is designed to help you get stronger, stay consistent, and improve over time. bfg.coaching delivers training tailored to your lifestyle, needs and goals.

what the training entails

training runs in phases, each with a clear focus on structure, progressive overload and technique. tempo, progression and repetition are used properly and recovery is part of the plan. It’s not about pushing yourself near breaking point. you need to recover in order to progress and be ready for the next workout or phase.

what to expect from each phase:

progressive overload: difficulty increases gradually through heavier weights or more reps so you avoid plateaus and keep improving.

focus and repetition: key movements are repeated so you can improve technique, and develop strength and muscle over time.

recovery built in: rest and de-load weeks are part of the plan. they are there to help you recover properly and continue making progress.

calories and step goals: adjusted based on your current phase and your overall goals.

phase to phase progression: each phase builds on the last. if your goals change or you’re progressing differently, we’ll modify the plan. the aim is steady progress over time.

this method isn’t about doing more. it’s about being better, with consistency.

personal training and coaching with a human

you’ll be coached by me, an actual human being, not AI or a generic program. training will be based on how you’re progressing; what’s going well, what needs adjusting, and how you’re feeling. If things need to change a little, they will. you will be supported properly, and kept informed.

what bfg.coaching will provide

  • clarity around your training, and accountability

  • feeling strong and capable in the gym, and confident in your body

  • a routine that fits your lifestyle and keeps you consistent

  • a coach who actually cares and puts the ‘personal’ back in personal training